Somer Lynne Padilla
FOUNDER OF THE SOMERLYN GROUP
"WE SET THE BAR FOR BROKERAGES DELIVERING EXCEPTIONAL MARKETING AND STUNNING VISUALS WITH OUR IN-HOUSE BRANDING AND MEDIA DEPARTMENT. COMBINED WITH AUTHENTIC AND DOWN TO EARTH AGENTS THAT PROVIDE OUTSTANDING CUSTOMER SERVICE AND EXCELLENT RESULTS."
YOUR DECISION TO HIRE US IS OF THE UTMOST IMPORTANCE AND WE KNOW YOU WILL BE CONFIDENT THAT YOU MADE THE RIGHT DECISION IN US, YOUR INVESTMENT, AND YOUR FUTURE HERE IN HOUSTON. "
"Building relationships and becoming a lifelong advisor and resource for my clients is why I love what we do. I strive to be responsive, accessible, patient, a protector, and an educator."
After owning and managing a successful Los Angeles photography studio for nine years, Somer Padilla moved to Houston and opened a real estate media company focused on branding, photography, virtual tours and marketing homes for area Realtors. Driven by natural business instincts and inspired to help families find their forever home, Somer decided to take the leap and earn her real estate license. “Photography spoke to a talent, but real estate spoke to my overall business sense, intelligence, and personality,” she says. Voted Living Magazine’s Best Realtor for the Spring/Champions area two years in a row, Somer has over 100 5-out-of-5 star ratings on verified transactions through the Houston Association of Realtors. With a cultivated process around compassion, innovative marketing strategies, and a nearly 9 year mentorship with her previous brokerage, Beth Ferester & Company, Somer is ready to take the next step with a new brokerage she founded, The Somerlyn Group.
This new brokerage looks to change the way we look at real estate, offering agents all the tools for success such as staff sharing, training, mentoring, branding and transaction management. Her new business model will create a less-stressful environment, allowing agents to focus completely on their clients and growing their business. “Real estate comes down to being authentic, humble, and taking care of clients and your team,” she says. “When your intentions are in the right place, you will succeed.”
When listing a home, The Somerlyn Group offers their clients a range of cutting-edge resources to ensure their property stands out above the rest. Believing that online presence is everything, they are able to craft a unique story around each new listing, showcasing not only the home, but also the lifestyle and surrounding area. Regardless of price point, The Somerlyn Group delivers a top-notch presentation and approach that sells their client’s properties in record time.
Somer is also the host and creator of That’s My Houston, a popular web series that highlights everything fabulous in Houston, including local businesses, charities and activities all around the area. “That's My Houston has created a platform for me to give back, showcase the awesome community we live in and, at the same time, create brand
awareness,” she says. That’s My Houston allows Somer to tie in real estate seamlessly, giving her listings added value with local and nationwide reach through its Home Edition episodes.
Somer prides herself on her comprehensive real estate knowledge and passion when it comes to client advocacy. “My proven track record, strong reviews, and down to earth personality have given buyers the confidence to choose me as their Realtor. I believe in listening to people, really taking the time to understand their needs and showing them complete support and patience.”
Somer is taking her business mantra and now mentoring and training agents to follow in her footsteps with The Somerlyn Group.
~ Article Excerpts from Top Agent Magazine cover feature for January 2021
"Your needs are my #1 priority. I am accessible 24-7 and here to listen, guide,
educate and help make the next chapter of your life a great one!"
Somer Padilla is your #1 choice Real Estate Agent servicing Houston, Spring, The Woodlands, Cypress, Tomball, Magnolia, Montgomery, Kingwood, and Humble in Texas. If you're thinking about selling your home, buying a home, or even building a home, she can assist you and guide you in the right direction. She strives to be responsive, accessible, reliable, and attentive to your every needs. Your satisfaction in your decision to hire her is of utmost importance to her.
She brings strong credentials with 20+ years experience as a business owner, published photographer, graphic designer, and marketing specialist. These specialties along with a solid background in sales management make her an amazing asset as an agent. She has a superb understanding of people and a keen insight into the real estate market both in The Woodlands, North Houston, and downtown.
Thinking of Selling a Home?
Her experience in marketing, design, and her 20 + years as a professional photographer make her a wise choice in listing your home. Online presence needs to be top notch because that is your home's FIRST showing. Her team produces outstanding photographs, videos, and brochures no matter what the price point. Her average days on market on homes she lists have been 17 days over the past year and they have sold on average 99% of list price. Somer is also tech saavy with a strong social media presence. She also has taught classes on social media marketing.
Thinking of Buying a Home?
Competition for buyers can be fierce. You need a Realtor® that is ready to drop everything to show that perfect listing that just came on the market. She has a wonderful reputation among a large network of real estate agents. This is crucial, as it helps with her in negotiations and in multiple offer situations. Somer is quite competitive when it comes to multiple offers and has proven tactics that win her clients their dream home!
Sellers typically interview 1-2 agents, but buyers don't realize they should do the same. Buyers need to be comfortable with their agent and feel that they will be taken cared of by their real estate agent. They need to feel that their agent genuinely holds their personal interest above the agent's own.