Oh, how this used to be the inside of my head?
I often wondered what percentage of mentors actually implement their own teachings. In my experience, it's actually a hard thing to do. Last year, I discovered that I am much better inspiring and motivating others than myself. I can spit out marketing ideas after marketing ideas, but did I actually implement them? Barely. I'm a mother of four so juggling real estate and my kiddos can not be done without a precise plan. In real estate, there are hundreds of tactics, strategies, ideas, and investments that can be tackled daily. It can be overwhelming where to start or where to pick up again. Have you ever just stared at your monitor and say “What am I doing?”. There are dozens of things you know you should be doing to push your business, but your stuck! I hate that feeling, and it is a daily goal of mine to never be there again.
So here are tasks that have helped me tremendously!
Vision Board: Use magazine clippings, drawings, make it fun, and put it where you can see it everyday. Include all goals you want to achieve this year, include family, business, personal, and travel goals. Mine looks like a third grader made it, so don't stress on presentation.
Sales Goals: Figure out the net commission you want for the year, then figure out the volume and amount of transactions based on your average sale. For example, sales goal for $300,000 in commissions with an average sale of $250,000. One may need to do $9M in sales depending on brokers share. Divide that by $250,000 and that's 36 transactions per year, which equals 3 transactions a month. The key is to hold yourself accountable if you fall short, and be willing to increase your goal if you are rockin' it.
Business Plan: The best thing you can do for yourself is to spend a couple days developing your plan, ideas, and vision, and put in writing. Find your niche and areas of focus. This plan is the core of your business and should be revised yearly.
Checklists, Checklists Checklist: I can't stress this enough, especially when it comes to transaction management and marketing. My “listing” checklist is two pages long and includes an 8 week marketing plan. I would be lost without it, and there's no way I can remember everything. I am constantly updating it to make it better. Your checklists and business plan will also make the transition of having a staff or an assistant much smoother. Click here for an editable listing checklist I created for you.
Buddy System: It can get lonely in this business. It's great to team with another Realtor or several, in different areas than yours. Things can get stale and communication with other like-minded individuals can keep you motivated and focused.
Copy Cat: There are tons of great ideas out there, and most of the time you will forget them. Anytime I see an awesome real estate post, great descriptions, creative design, or ideas, I immediately share to my Evernote. If you don't use Evernote, download it. You could also pin to a private board on Pinterest, to keep good ideas organized and easily accessible. Set time aside to go through these boards and update your marketing plan checklists consistently.
A Life Planner: Establish monthly goals that break down into daily and weekly tasks. I highly recommend The Law of Attraction 12 month planner, because it includes a dream board, mission statements, life-changing tips, thought provoking questions, and it challenges you daily. Multi-tasking has never been successful for me. The only way I can juggle several businesses and projects simutaneously is by blocking. Blocking allows me to schedule a specific time and day where I devote 100% of my time to one task or project at a time.
Here are things to include in your weekly schedule:
A Morning Ritual: Google “The Miracle Morning”
Email Clients Transaction or Listing Marketing Updates: (I do this every Monday)
Social Media: This can suck the life out of people. I plan and schedule my posts for the week on Mondays, some people spend an hour a day on social media, and some schedule a month worth of posts in a monthly marketing calendar. Who has time for that? There are companies out there, like www.circlepix.com, that posts your listings, make videos, listing websites, and post a wide variety of topics to your FB, Twitter and LinkedIn pages automatically for you.
Marketing Meetings: My marketing meetings are daily, and it's a meeting of one..lol. This is when I track FB posts boosts, view listing traffic, see what is working and what is not, confirm that all agents have provided showing feedback, cross-reference with my 8 week marketing plan and listing checklists, and make any tweaks necessary.
Daily Touches: Connect with your clients, friends, and prospects daily. This could be emails, phone calls, direct messages on social media, texting, etc. Keep track of your touches. There are many programs for realtors that do this, but I do mine on simple Excel sheet.
Thank You Cards: If this isn't a habit, make it one and hand write them!
Water Intake/Exercise: Yes this is important...you are important!
Home Duties: My schedule includes time blocking for laundry, cleaning and what's for dinner every night. Without this my house goes to crap in minutes.
The ability to know what to do next is a skill that needs planning, nurturing, execution, and lots of practice. If your goals don't scare you, they aren't big enough! I was taught that motivation needs to come from something bigger than yourself, like your employees, your children, charity work like Giveback Homes, etc. Working for the benefit of someone other than yourself, will strengthen your drive and determination. Be aware that there is a greater purpose of why we do what we do and know your “why”. We will fall short if our intentions are self-centered. In this business, many agents are perceived that they only build relationships based on personal gain. I have discovered that if your intentions and relationships are genuine, and you truly have a deep concern for people around you, you will succeed.